Our Company

OUR MISSION

At Admarel our mission is to design, supply and maintain the electronics systems that keep superyachts and working boats of all types safe, secure and connected to the wider world. These include systems delivering security, lighting, IT, navigation, communications and audio-visual entertainment of all types.

We aim to achieve this by working in close cooperation with our clients and industry partners to devise the solutions that deliver the required performance, flexibility and reliability. We then seek to collaborate with each shipyard to ensure a fast and efficient installation with minimal disruption to the overall build or refit. Finally, our goal is to offer lifetime, global service and support packages to keep each and every system secure and operating at peak capability.

By doing this we seek to build lasting relationships with clients and suppliers based on mutual confidence and a shared goal of ensuring the complete satisfaction of owners, managers and captains.

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OUR VISION

Our new brand identity, announced in early 2017, is titled ‘Journey North’. It underpins our vision for Admarel and guides us in the way we do business and realise our objectives.

For committed sea travellers who want to feel at home on the sea our aim is to be their trusted advisor; a centre of excellence for advanced marine electronics. For them we will design, integrate and service complete and innovative AV, IT, Navigation, Communications, Security and Lighting control systems. We will dedicate ourselves to doing this to the highest standards and with a sense of responsibility which is second to none.

This vision is reflected in our logo, the core of which represents a compass; a vital and dependable instrument that guides seafarers on their voyages and brings them safely home again.

OUR CORE VALUES

Appreciation

We strive for excellence in all that we do, and celebrate our successes with the partners and customers that work alongside us on each project.

Passion

We are driven by our passion for technology and what it can achieve. By performing our roles with purpose, pride and a positive attitude we deliver the best possible results.

Collaboration

Teamwork lies at the core of the Admarel approach, both within the company and with our project partners. This spirit of cooperation delivers the best results and develops high quality, long-term relationships.

Responsibility

We take our responsibilities to our staff and customers very seriously and aim to give both the best possible experience. To achieve this we continuously review our processes and capabilities based on consultation and feedback.

Trust

We believe trust is the basic ingredient for any relationship, and to us that means following through on what we undertake to deliver. We aim to make clear commitments and to fulfil them on time and to the specification agreed.

OUR TEAM

Marjon

't Mannetje

Draftsman

Chané

Auret

Projects & Service support

Malou

Bense

Management Assistant, Marketing & Communications

William

Bouman

Project Manager

Dick

Breure

Sales Manager

Nick

Eerhart

Proposal Engineer

Stanley

Heerenveen

Logistic Support

Arjan

Hofland

Service & Commissioning Engineer

Peter

Honkoop

HR Manager a.i.

Erik

Janssen

Manager Engineering & Technology

Bas

Jaspers

Application Engineer

Arjan

Jesse

Purchaser

Micha

Kistemaker

Application Engineer

Robert

Klaassen

Lead Engineer

Mark

Koenderink

AVIT Support

Niels

Koenderink

AVIT Support

Charles

Kwak

Project Manager

Koen

Luttikhold

Application Engineer

Rob

Mahn

Service & Commissioning Engineer

Angeni

Moret

Sales Engineer

Bas

Muselaers

Proposal Engineer

Stefan

Nieuwenhuys

Director

Raymond

Nijskens

Work preparator

Ronnie

Polman

Hardware Engineer

Joppe

Schuurmans

Trainee

Louise

Slagmolen

Administrative Assistant

Herman

Snaphaan

Service & Commissioning Engineer

Teun

Tanis

Product Specialist

Diana

Tudor-Strat

Hardware Engineer

Marco

van den Heuvel

Business Controller

Maarten

van der Wijst

Hardware Engineer

Bartele

van Erven

Service & Commissioning Engineer

Ruben

Wissing

Application Engineer

PROUD TO BE AN ALEWIJNSE MARINE COMPANY

Admarel is a member of the Alewijnse Group and benefits from the full support and a close working relationship with its maritime division; Alewijnse Marine. Alewijnse Marine has over 125 years of experience in maritime technology and undertakes projects all over the world. As an all-round systems integrator, Alewijnse Marine supplies a comprehensive range of technical services including innovative electrical engineering and automation. The company works on a large number of vessels every year; undertaking maintenance, refit and new build projects. Sectors in which Alewijnse Marine is regularly involved include superyachts, naval and governmental, dredging, offshore and transport, tugs, workboats and high-speed vessels.

Alewijnse Marine has branches in the Netherlands, Romania, Vietnam, China, Qatar, Turkey and France, from which Admarel can supply support services to its client base. Approximately 950 employees generate an annual turnover of 100 million euros.

In 2017, Admarel absorbed the audio-visual department of Alewijnse, bringing with it a wealth of experience in this sector and many strong industry and client relationships.

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