At Admarel our mission is to design, supply and maintain the electronics systems that keep superyachts and working boats of all types safe, secure and connected to the wider world. These include systems delivering security, lighting, IT, navigation, communications and audio-visual entertainment of all types.
We aim to achieve this by working in close cooperation with our clients and industry partners to devise the solutions that deliver the required performance, flexibility and reliability. We then seek to collaborate with each shipyard to ensure a fast and efficient installation with minimal disruption to the overall build or refit. Finally, our goal is to offer lifetime, global service and support packages to keep each and every system secure and operating at peak capability.
By doing this we seek to build lasting relationships with clients and suppliers based on mutual confidence and a shared goal of ensuring the complete satisfaction of owners, managers and captains.
Our brand identity announced in early 2017, is titled ‘Journey North’. It underpins our vision for Admarel and guides us in the way we do business and realise our objectives.
For committed sea travellers who want to feel at home on the sea our aim is to be their trusted advisor; a centre of excellence for advanced marine electronics. For them we will design, integrate and service complete and innovative AV, IT, Navigation, Communications, Security and Lighting control systems. We will dedicate ourselves to doing this to the highest standards and with a sense of responsibility which is second to none.
This vision is reflected in our logo, the core of which represents a compass; a vital and dependable instrument that guides seafarers on their voyages and brings them safely home again.
OUR CORE VALUES
We strive for excellence in all that we do, and celebrate our successes with the partners and customers that work alongside us on each project.
We are driven by our passion for technology and what it can achieve. By performing our roles with purpose, pride and a positive attitude we deliver the best possible results.
Teamwork lies at the core of the Admarel approach, both within the company and with our project partners. This spirit of cooperation delivers the best results and develops high quality, long-term relationships.
We take our responsibilities to our staff and customers very seriously and aim to give both the best possible experience. To achieve this we continuously review our processes and capabilities based on consultation and feedback.
We believe trust is the basic ingredient for any relationship, and to us that means following through on what we undertake to deliver. We aim to make clear commitments and to fulfil them on time and to the specification agreed.
PROUD TO BE AN ALEWIJNSE MARINE BRAND
Admarel is a member of the Alewijnse Group and benefits from the full support and a close working relationship with its maritime division; Alewijnse Marine. Alewijnse Marine has over 125 years of experience in maritime technology and undertakes projects all over the world. As an all-round systems integrator, Alewijnse Marine supplies a comprehensive range of technical services including innovative electrical engineering and automation. The company works on a large number of vessels every year; undertaking maintenance, refit and new build projects. Sectors in which Alewijnse Marine is regularly involved include superyachts, naval and governmental, dredging, offshore and transport, tugs, workboats and high-speed vessels.
Alewijnse Marine has branches in the Netherlands, Romania, Vietnam, China, Qatar, Turkey and France, from which Admarel can supply support services to its client base. Approximately 950 employees generate an annual turnover of 100 million euros.
In 2017, Admarel absorbed the audio-visual department of Alewijnse, bringing with it a wealth of experience in this sector and many strong industry and client relationships.